The Merchants of Cool
- Curs: 2001
- País: United States of America
- Gènere: Documentary, History, Music
- Estudi:
- Paraula clau: media, marketing, advertising
- Director: Barak Goodman
- Repartiment: Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla, Fred Durst